Technological developments and globalization have led to scientific controversies associated with advanced technologies, and increased risk of ecological damage. The uncertainty factors of “risk society” have increased the complexity of modern life. Numerous sources of uncertainty are unidentifiable to the public. Corporate Social Responsibility (CSR) refers to the task of reducing the uncertai...

In recent years, companies have increasingly seen the benefits of creating a corporate brand. Rather than spend marketing dollars on branding individual products, giants like Disney and Microsoft promote a single umbrella image that casts one glow over all their products. A company must align three interdependent elements--call them strategic stars--to create a strong corporate brand: vision, c...

Literature abounds on the subjects of corporate identity and corporate image. Much of this literature has been written at a fairly superficial level by executives of design and marketing communications consultancies (Anspach 1983, Chajet 1984, Couretas 1984, Diefenbach 1986, French 1981, Hamilton 1983, Yarnell 1986). On the other hand, marketing journals and texts mention image regularly, but d...

As a myth in the catering industry and leading hot pot restaurant China, Haidilao has always been known for its "service". But such service can not be formed overnight, it is impossible to rely solely on directive tasks drive employees, behind which there must unique corporate culture as strong support. The author will use "Five Elements of Corporate Culture" proposed by Terrence E. Deal Allan ...

This paper investigates the concept of corporate reputation and corporate image. Corporate image is the product of the experiences of a product or service and the messages sent by an organisation, while corporate reputation is the product of management behaviours and organisation-public relationships. This paper explores whether corporate reputation can be managed and who manages it. It is espe...

The air cargo terminals (ACTs) recently focus on developing relationship with customers to meet their requirements and enhance loyalty in the competitive environments in Taiwan. The purpose of this study is to explore the effects of service quality, innovation capability and corporate image on customer’s satisfaction and loyalty of ACTs. After reviewing the literatures, the structural equation ...

Steganography refers to information or file that has been concealed inside a digital media. Steganalysis is used to detect and/or estimate potentially hidden information from observed data with a little or no knowledge about the steganography algorithm and its parameters. Current trend in steganalysis seems to suggest two extreme approaches (a) little or no statistical assumption about the imag...