We all strive to be creative in our teaching, but there is often not enough time to make all the topics creative fun. So sometimes, we teach memorization first, understanding later. We do it, but we often do it without seriously analyzing which topics to “sacrifice” to memorization. In this talk, we use simple mathematical models of learning to come up with relevant recommendations: Namely, all...

This paper aims at studying the impact of the colors of e-commerce websites on consumer memorization and buying intention. Based on a literature review we wish to introduce the theoretical and methodological bases addressing this issue. A conceptual model is proposed, showing the effects of the color of the e-commerce website and of its components Hue, Brightness and Saturation, on the behavior...

In this paper we investigate the contextualized representation of events. In particular, we re-interpret the formalization of events and situations adopted in the NewsReader Event and Situation Ontology (ESO) according to the notions of context and module proposed in the Contextualized Knowledge Repositories (CKR) framework. This contextualized formalization sets the basis for exploiting logica...