Radio frequency identification (RFID) technology is expected to enhance the operational efficiency of supply chain processes and customer service as well as adding digital functionality to products that were previously non-digital such as, e.g., washing machines automatically adapting to the clothes put into the machine. However, consumer response clearly shows significant concern and resistanc...

Information privacy is the primary issue discussed in the majority of papers about e-commerce security. We observed and confirmed from literature that while privacy is a voiced concern of consumers, it is not the insurmountable barrier to doing business. There are other information accuracy and operational issues that add or detract from consumer experience. We will discuss these using real-lif...

Load profiles generated by smart meters represent a privacy concern when analyzed by Non-Invasive Load Monitoring algorithms. Past research in preserving privacy and countering these algorithms has negated the benefits provided by smart meters. This research seeks to protect consumer privacy while maintaining the benefits of smart meters. The method proposed achieves this through the addition o...

The advent of information technologies has raised public concern regarding privacy, as documented by the results of several surveys. Although extensive, online privacy statements seldom provide explicit reassurance that consumer information will be kept confidential and will not be exploited. This research examines these privacy statements to determine their overall utility. We evaluate the ove...

Introduction The Conceptual Model Vendor Characteristics Perceived Security of Transactions and Concern for Privacy Consumer Characteristics Data Likelihood of Electronic Exchange (PUR) Model Development Results Additional Analyses Implications of the Study and Future Research Footnotes References About the Authors

The smart grid is an electronically controlled electrical grid that connects power generation, transmission, distribution, and consumers using information communication technologies. One of the key characteristics of the smart grid is its support for bi-directional information flow between the consumer of electricity and the utility provider. This two-way interaction allows electricity to be ge...

Department of International Trade, Feng Chia University, No. 100 Wenhwa Rd., Seatwen, Taichung 40724, Taiwan Department of Accounting and Information Technology, Advanced Institute of Manufacturing with High-tech Innovations, National Chung Cheng University, No. 168 University Rd., Minhsiung Township, Chiayi County 62102, Taiwan Department of DSC & MIS, Miami University, Oxford, OH 45056, Unite...

We introduce the concept of “marketing avoidance” – consumer efforts to conceal themselves and to deflect marketing. The setting is one where sellers market some item through solicitations to potential consumers, who differ in their benefit from the item and suffer harm from receiving solicitations. Concealment by one consumer induces sellers to shift solicitations to other consumers, while def...

With the rapid development of e-commerce and increased number of online transactions in the developing countries, consumer privacy has become an important issue for e-commerce adoption. Although the issue had been addressed in many previous studies, however, these studies were typically conducted in developed countries in different cultural and institutional contexts. The purpose of this paper ...