PLAIN ENGLISH SUMMARY In Australia, since 2009, the Consumer and Community Involvement Program (formerly the Consumer and Community Participation Program) has developed and run workshops to help people working in health and medical research involve more consumers (patients) and community members (the public) in their research. In 2012, workshop attendees were invited to do an online survey to f...

Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement purchase decisions are influenced by product attributes, resulting differences segmentation. Therefore, this study aims to examine various beef segmentation categories their attributes. This would enable the profiling of based on level type involvement. The data we...

This article engages with debates about the conceptualisation and practical challenges of patient and public involvement (PPI) in health and social care services. Policy in this area in England has shifted numerous times but increasingly a consumerist discourse seems to override more democratic ideas concerning the relationship between citizens and public services. Recent policy change in Engla...

Numerous studies explore consumer perception of brands in a more or less passive way. This may still be representative for many situations or decisions we make each day. Nevertheless, sometimes we often actively search for and use information to make informed and reasoned choices, thus implying a rational and thinking consumer. Researchers suggested describing this distinction as low relative t...

BACKGROUND We aimed to establish levels of consumer involvement in randomised controlled trials (RCTs), meta-analyses and other studies carried out by the UK Medical Research Council (MRC) Clinical Trials Unit across the range of research programs, predominantly in cancer and HIV. METHODS Staff responsible for studies that were included in a Unit Progress Report (MRC CTU, April 2009) were ask...

In paid search advertising on Internet, advertisers bid for specific keywords. Consumer involvement affects a consumer’s purchase intention. However, there has been no research on selecting keywords in paid search advertising depending on consumer involvement from the advertisers’ perspective. Our paper investigates the effects of several factors including impressions, click-through rate, conve...

Using the example of a large coalition of senior citizens in Ontario, Canada, the potential of consumer input to contribute to policy development and some key barriers to fulfilling that potential are explored. The political appeal of consumer involvement in policy development is highlighted, as is the potential for opposition from providers. The critical issue of finding sustainable funding to...

An online consumer review is the information including experiences, evaluations and opinions on products from the consumer perspective. An online consumer review plays two roles informant and recommender. Considering two factors of review structure (the number of reviews and review type), this study analyzes the effect of online consumer reviews on consumers’ information processing depending on...