Purpose Guided by a relational, stakeholder perspective of resource-based theory, the purpose current investigation is to help unpack complexity performance-enhancing nature coopetition for international entrepreneurs, namely interplay between collaboration and competition. The context features under-resourced wine producers owned managed entrepreneurs that have implemented an internationalised...

Article history: Received 1 March 2008 Received in revised form 1 August 2008 Accepted 1 October 2008 This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry— the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likel...

Today, market orientation plays a vital role in determining customers’ needs and success of organizations. Market orientation has also influenced various organizations’ measures including innovation. Therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of Golestan Province. The population of this study comprised all 170 ma...

the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

The concept of market orientation comprises four components: customer and competitor orientations, each with a proactive responsive dimension. Studies have considered both orientation. Competitor orientation, however, has been investigated more narrowly. Research focused specifically on its dimension, firm's posture quickly responding to competitors' actions their offerings; but largely disrega...

Environmental management studies have proposed that firms can achieve substantial cost advantages over competitors and enhance their competitive positions by implementing an environmental system (EMS). This study further investigates strategic orientation (customer, competitor, innovation orientation) focuses on the effect of EMSs eco-innovation; it also examines mediating role in relationship ...