Winning business strategies are grounded in sustainable competitive advantage. A company has competitive advantage whenever it has an edge over rivals in securing customers and defending against competitive forces. There are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient ...

in competitive markets, the operations strategies of companies are normally formulated based on their competitive advantages. an effective operations strategy should maintain and improve competitive advantages based on the capabilities of the corporate operations resources. considering the market requirements and the operational performance of the rivals is the key for success and survival of a...