What happens when brands engage in activism and involve themselves the socio-political lives of their consumers? The rise social issues political messages brand design is an emerging topic for Design discipline. Designers are asked to communicate more complex ideologies products advertising campaigns. Designing-in values, individuality stance becoming commonplace though impact such efforts on c...

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Purpose This study aims to present and explain the concept of Metaverse, which will revolutionize nearly every industry can be regarded as 3D version internet. Especially, paper explores “building blocks” Metaverse how it is functioning in a case study. Design/methodology/approach The explained by Nike–Roblox study, where authors explore customer benefits, that are provided Nikeland project. Fi...

سخن سردبیر editorial مجله دانشگاه علوم پزشکی رفسنجان دوره پانزدهم، مرداد 1395، 388-387 پیوستن، گفتگو و مراقبت connect, communicate and care محسن رضائیان[1] m. rezaeian برای نخستین بار در سخن سردبیری مهرماه سال 1387، روز دهم سپتامبر یعنی «روز جهانی پیشگیری از خودکشی» را به خوانندگان فرهیخته مجله دانشگاه معرفی نمودیم. در همان سخن سردبیری اشاره گردید که روز دهم سپتامبر، در انتهای دهه دوم شهریور ما...

Numerous brands utilize social media to capture consumers’ interests while promoting their sustainability goals. To understand how sustainable fashion communicate with consumers, this study explored the visual and textual information post on media. Data were collected from brands’ pages, a total of 1525 images captions 140,735 comments analyzed. By employing color theory speech acts, HSV analys...

Willingness to communicate (WTC) construct plays an important role in second language (L2) teaching and learning. Almost any second language learner is likely to respond to a direct question, but many will not continue or initiate communication. The present study investigates Pakistani undergraduate students' perception of their willingness to initiate communication in English across four types...

brand strength is a variable with the wide scope of definition that can survey marketing strategy and customers' perceptions.in this article, the strength of 23 brands of household appliances in guilan market have been evaluated by using bav models and with receiving customers' opinion from questionnaire. the result indicated that as a whole,foreign brands are stronger than iranian br...

Society requires companies to adopt ethical and responsible behavior with regard environmental policies in order achieve sustainable development. One of the most controversial sectors terms production is fashion industry. This study analyzes extent which seven biggest brands Spain around world communicate their Corporate Social Responsibility (CSR) (specifically, those related sustainability). ...