In "Buying Health: the Costs of Commercialization and an Alternative Philosophy", Larry R. Churchill and Shelley C. Churchill discuss the commercialization of health and, in particular, the commercialization of nutrition. In this commentary on their article, I draw a connection between Churchill and Churchill's account of the commercialization of nutrition and Michael Pollan's critique of "nutr...

Background: Achievement of food security has become one of the major challenges of most developing countries, including Zimbabwe. This study was designed to investigate the effect of agricultural commercialization on household food security. Methods: This study used cross-sectional data for the 2017/18 farming season collected from 165 smallholder farmer households in Zhombe north rural distric...

trichoderma is a genus of asexually reproducing fungi that is present in all types of soils. trichoderma species have been recognized as antagonists of soil-borne and foliage pathogens and as efficient decomposers of cellulosic waste materials. moreover, they have the ability to increase plant growth and induce plant resistance. along with mycoparasitism, antibiotics and competition, induced re...

This study examined the effectiveness of advertising in the context of commercialization congruence between online advertising and Web sites. Specifically, we separated commercialization congruence into commercial and noncommercial sectors, and drew from schema-congruence theory to consider the effects of commercialization congruence that may influence attitudes toward advertising. We employed ...

There are a number of procedures required by researchers to undergo before the outcome of their research products known as intellectual properties (IP) can get to the market for economic values. In this volume, researchers examine the interrelationships among these procedures, policy issues and communication flow with commercialization experienced by researchers in selected Malaysian higher ins...