High successful applications of soft computing and fuzzy logic can be found in engineering disciplines. Current research is done for computational subject, e. g. computing with words, or computing with colors, which is one of the new ideas for the processing of color information. The main fact of this approach is the adequate representation of color and its linguistic description. This approach...

In classic Stroop interference, manual or oral identification of sensory colors presented as incongruent color words is delayed relative to simple color naming. In the experiment reported here, this effect was shown to all but disappear when the response was simply to point to a matching patch of color. Conversely, strong reverse Stroop interference occurred with the pointing task. That is, whe...

Four experiments examined crossmodal versions of the Stroop task in order (1) to look for Stroop asymmetries in color naming, spoken-word naming, and written-word naming and to evaluate the time course of these asymmetries, and (2) to compare these findings to current models of the Stroop effect. Participants named color patches while ignoring spoken color words presented with an onset varying ...

Regional cerebral blood flow, an index of local neuronal activity, was measured using positron emission tomography (PET) during the performance of the classic Stroop color/word task in eight healthy right-handed subjects. In the first condition of this paradigm, subjects name the color of the words presented on a video monitor. All the words are the color names congruent to the color presented ...

A color-naming task was followed by incidental free recall to investigate how emotional words affect attention and memory. We compared taboo, nonthreatening negative-affect, and neutral words across three experiments. As compared with neutral words, taboo words led to longer color-naming times and better memory in both within- and between-subjects designs. Color naming of negative-emotion nonta...