background: the trajectory of marital quality over the life course assumes a curvilinear pattern and declines over time. however, most studies to date have been conducted in developed societies, leaving the generalizability of their findings open to skepticism. in this study, we aimed to delineate the trajectory of marital satisfaction in iran. methods: using cluster-sampling method, representa...

Individualistic cultures that prevail in predominantly developed economies thrive on ecommerce environments where consumer trust is facilitated through trust mechanisms such as institutional guarantees, laws and policies, information security mechanisms, and social controls. These trust mechanisms are based on individualist cultural norms of behaviour and values, and are not always relevant to ...

To explore the issue of culture in persuasive technology, we identified strategies distinguishing individualist or collectivist audiences, and developed two versions of a prototype game. In this paper we report on a qualitative study of this game. The game concerned smoking cessation, and was set in a New Zealand context, where one version was designed for individualist New Zealand Europeans, a...

For a limited period of time, exchange students study abroad in a host culture they may know little about, leaving behind their culture, social networks and institutions. In the current study, students going to collectivist countries and students going to individualist countries were investigated, to test if the different characteristics of the host cultures would produce different patterns of ...

Within the United States, teams outperform solos in negotiation (Thompson, Peterson, & Brodt, 1996). The current research examined whether this team advantage generalizes to negotiators from a collectivist culture (Taiwan). Because different cultures have different social norms, and because the team context may amplify the norms that are salient in a particular culture (Gelfand & Realo, 1999), ...

One of the important features of this study is to examine the moderating effect of national culture on the bonding-commitment link. Results reveal that individualism moderates the bondingcommitment relationship. In more collectivist societies, social bonding has a stronger effect on commitment whereas in cultures characterized as individualistic, structural bonding has a stronger effect on comm...

Multilingual users of social networking sites (SNSs) write in different languages for various reasons. In this paper, we explore the language choice of multilingual Chinese and Korean students studying in the United States on Facebook. We survey the effects of collectivist culture, imagined audience, and language proficiency on their language choice. Results show that multilingual users use lan...

Career happiness is reexamined for relevance to non-Western cultures. Joseph Campbell’s (1968, 1972, 1988) interpretations of myth are reviewed for individualistic vs. interdependent themes and critiqued in light of Asian American vocational concerns, with examples from Chinese culture. Counselors are encouraged to reflect cultural sensitivity and understanding through collectivist interpretati...