The article considers the prerequisites for emergence of cognitive marketing on border economics and psychology. main changes in approaches to entrepreneurship today are shown, example, production sales cycle has become more personalized consumer, this is reflected business processes suppliers, manufacturers, intermediaries, customers behavior direct consumers. It shown that marketing, contrast...

This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...

In this paper, we present a system based on an appropriately targeted version of the well-known fuzzy C-means (FCM) algorithm to determine a small number of profiles of typical Web site users from the Web access log. These profiles can be extremely useful, for instance, to customize the Web site, or to send personalized advertisements. After filtering the access log, for instance, by eliminatin...

Marketing is a discipline closely related to social and economic development. In the teaching practice of marketing, we should scientifically comprehensively reform methods education actively apply information technology effectively improve overall quality marketing. And level, better literacy cognitive abilities students.

impulse buying behavior is one of main concepts in marketing. it is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. buying can be done because of different reasons (including of needing a production) and this fact aids marketers to better understand consumers’ behavior. impulse buying is one of pervasive aspect of consumer be...

This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the resources necessary to support entrepreneurial ventures. Evidence is drawn from the qualitative research of a study on access to finance by owner-man...

This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the p...

The use of personal mobile and wireless devices as a medium for communicating with and delivering value to consumers, a new marketing venue often labeled “mobile marketing,” has recently become a rapidly growing practice. Many industry analysts agree that the notion of one-to-one marketing is now a more realistic vision due to the rise of mobile marketing (hereafter, m-marketing). Accordingly, ...

Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...