The novel COVID-19 has halted almost every sector across the globe, Yet, outbreak of pandemic appeared different for E-Commerce in terms persistence online activities. Unlike offline shopping, usage various web-based platforms have remained unchanged due to rising demand shopping and a shift consumers buying behavior amid COVID-19. impetus conducting this research was investigate impact on cons...

Online stores spring up everywhere and their store display changes more agilely than the brick-andmortar ones. The webpage aesthetics in online stores, similar to in-store atmospherics in brick-andmortar stores, are significant to consumer impulse buying, yet has received very limited attention from researchers. This paper reports three empirical studies that examine how webpage aesthetic compo...

A study is proposed to test the effects of temporal proximity between the encounter of a stimulus and the receipt of the product on impulsive online buying behavior. In traditional retail settings, temporal proximity between exposure to a stimulus and receipt of the product is an important factor influencing impulsive buying behavior. In most online shopping situations however, there is a time ...

A study is proposed to test the effects of temporal proximity between the encounter of a stimulus and the receipt of the product on impulsive online buying behavior. In traditional retail settings, temporal proximity between exposure to a stimulus and receipt of the product is an important factor influencing impulsive buying behavior. In most online shopping situations however, there is a time ...

This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodo...

The emergence of the field of organizational buying behavior in the mid-1960’s with the publication of Industrial Buying and Creative Marketing (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it is “industrial marketing” or “business-to-business marketing” (B-to-B), organizational buying behavio...

impulse buying behavior has a determinable role in developing the power of computability in the current consumer markets. hence, recognizing and improving the facilitating factors of impulse behavior is a necessity for increasing the profitability of such businesses. this research examines the effects of individual, environmental and fashion involvement factors by considering the mediator effec...