Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The mod...

these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

Background: In today's competitive market place, corporate social responsibility has become an important issue for all stakeholders. On the other hand, factors such as customers trust, ethical reputation and brand equity are critical to company's success. So, the purpose of this study was to investigate the relationship between social responsibility with ethical reputation and brand equity with...

Introduction: The purpose of this study was to investigate the neural effects of brand social responsibility (BSR) on consumer behavior. In the version of third marketing, consideration of the human spirit and its responsibility as a competitive strategy has been proposed. Materials and Methods: The investigation method was an exploratory-laboratory. Electrocardiographic instruments were used t...

The Coronavirus (Covid-19) has become a threat to the world. The government has implemented various policies to prevent its spread, such as self-isolation, social distancing, etc. The regulation turned out to pose a big threat to many companies, especially in the retail sector. To survive in a pandemic, the company needs to ensure brand loyalty as an important factor in maintaining company stab...

The purpose of this article is to design an employer brand model on social responsibility in National Iranian South Oil Company (NISOC). The present study was applied in terms of purpose and in terms of data collection method, it was descriptive exploratory and mixed type. In this study, in-depth interviews were conducted with 15 specialists and experts of the NISOC.Then, using the hierarchical...