نتایج جستجو برای: brand selection

تعداد نتایج: 364996  

Journal: :Journal of Pharmacy Practice and Research 2002

2015
Yang Chunping Li Xi

In order to gain advantage in the competition for talent, private enterprises have to create an enabling strategy to attract and retain talent, which is employer brand strategy. The paper defines the meaning of employer brand, and then from the actual situation of private enterprises, it explores methods for private companies to build employer brand in order to establish a good image of employe...

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...

2008
Peter M. Guadagni

On a shopping trip to a supermarket a customer may purchase a product in a given category and, if so, buys a particular brand. A previous paper by the authors models the brand choice part of this process. A multinomial logit model describes the selection of brand and size given that the customer makes a category purchase. Explanatory variables include store actions, such as price and promotion,...

2012
C. Dharmaraj M. Sivasubramanian

A consumer’s decision to buy a product or service is the result of interplay of many forces or stimuli. Consumer choice process is a complex phenomena. Selection of the product or services get involved many process. Especially for the selection of durable products, the customer has to spend much time to evaluate and choose the best based on their requirements. After the opening up of the econom...

2003
Eifert

On the Internet today, a type of customer called “Information Seeker” may develop more easily, who tries to gather independent sources of information about different products prior to purchase and thus makes a deliberate selection rather than trusting sellers or brands. Therefore, the function of brands in transmitting information will lose significance, with enormous impact on brand loyalty, e...

2015
Kunpeng Zhang Siddhartha Bhattacharyya Sudha Ram

This paper proposes an audience selection framework for online brand advertising based on user activities on social media platforms. It is one of the first studies to our knowledge that develops and analyzes implicit brand–brand networks for online brand advertising. This paper makes several contributions. We first extract and analyze implicit weighted brand–brand networks, representing interac...

To investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. Industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. Effective marketing strategy relies on understanding consumers and their needs. This understanding m...

2015
Stavros P. Kalafatis Debra Riley Jaywant Singh

Brand alliances in the business-to-business domain are becoming increasingly popular. This study investigates the impact of context-related effects on the formation of evaluation perceptions in B2B brand alliances. Assimilation and contrast effects represent the conceptual framework. Employing an experimental design we test the influence of two contextual factors on a range of product attribute...

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