One of the major industries to meet the expansion goals in human, social, and economic aspects is herbal medicine. Marketing department, producers, and entrepreneurs play an important role in applying potentials in this industry, but, as herbal medicine scholars argue, herbal medicine market share in Iran is less than 4 percent. This might be due to neglecting executive targeted marketing. The ...

Dancing at gunpoint. A review of Herbert Gintis's The bounds of reason: game theory and the unification of the behavioral sciences. The bounds of reason seeks to accomplish many things. It introduces epistemic game theory, discusses other-regarding preferences in games, offers an evolutionary model of property rights, and proposes a plan to unify the behavioural sciences. Most notably, it is a ...

BACKGROUND The Brief Symptom Inventory (BSI) is a popular measure of psychopathology frequently used as an outcome measure, but clinicians and researchers have had to rely on normative data based on US samples which may not be appropriate for the British population. OBJECTIVES The aim was to develop culturally relevant outpatient norms for the BSI that would reflect hypothesized differences b...

Recently, several behavioral sciences became increasingly interested in investigating biological and evolutionary foundations of (human) social behavior. In this light, prosocial behavior is seen as a core element of human nature. A central role within this perspective plays the "social brain" that is not only able to communicate with the environment but rather to interact directly with other b...

Determining the degree to which persistent human behaviors and traits are the result of genetics or environment is important for a host of theoretical reasons in psychology. This article asks whether the results of such determinations are relevant to the practical tasks of individual change as attempted, for example, through therapy, parenting techniques, or self-transformation. Examples from t...