From the customer perspective, Business-to-Customer (B2C) is to be defined as a channel. In order to survive, grow, and succeed, IS managers should design B2C channels with attributes that maximize customer satisfaction. The authors investigate B2C channel attributes as antecedents for customer satisfaction. The relationship between the attribute-level performance and overall satisfaction is al...

Despite the fact that B2c eCommerce has become important in numerous economies, its adoption varies from country to country. This paper aims to identify the factors inhibiting) B2c eCommerce and to determine their quantitative impact on the diffusion of online sales across countries panel model analyzing the relationship between (Macroeconomic, Demographic, Socio-Cultural, Infrastr Offer relate...

Although no longer believed to be the revolution previously conceived, the Internet remains a critical channel for selling most goods and services, and drives the development of B2C business model. With the help of Internet as human-computer interaction, B2C model has created sustainable value for both buyers and vendors online, which could be measured by customer satisfaction and continuous us...

This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the d...

Recommender systems usually support B2C e-Commerce activities without to provide e-buyers with information about the reputation of both products and interlocutors. To provide B2C traders with suggestions taking into account gossips, in this paper we present REBECCA, a fully decentralized trust-based B2C recommender system that also guarantees scalability and privacy. Some experiments show the a...

Today customers do more and more business via the World Wide Web, with an ever increasing number of stores offering B2C services. However, with the wide use of B2C services, like e.g. online catalogues, the customers’ privacy decreases. Therefore, new methods need to be developed to protect their privacy. In this paper, two privacy ensuring techniques are evaluated according to their performanc...

Traditional B2C Electronic Commerce architecture instigated using n-Tier Client/Server architecture has continually been sluggish, intricate, and costly. With the advent of Cloud computing environment, the amenities vital for the Electronic Commerce architecture are accomplished by proficient organization, which comprises servers, storage supervision, network skills, and virtualization technolo...

Virtual worlds are three-dimensional (3D) online persistent multi-user environments where users interact through avatars. The literature suggests that virtual worlds can facilitate real world business-to-consumer (B2C) e-commerce. However, few real world businesses have adopted virtual worlds for B2C e-commerce. In this paper, we present results from interviews with consumers in a virtual world...