This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the...

study into the mauve stinger. “The trouble is that we know so little about jellyfish,” says Haughton. Most people think of them as having little impact on ecosystems. “Now we need to learn, very quickly, about their behaviour and about their breeding patterns in our waters.” The team is getting its first basic data by monitoring the number of jellyfish spotted from the decks of ferries crossing...

There is growing attention to student assessments designed reach beyond the classroom, including with an immediate or future audience. The impact of audience, however, has not been examined in multimodal across continents, institutions, disciplines, and teaching contexts. Using qualitative data, this article examines on learning incorporating audience awareness diverse settings through projects...

This study examines how bloggers establish and enhance the credibility of their blogs through a series of blogging practices. Based on an analysis of interviews with 22 independent bloggers who blog on a range of topics, we present audience-aware credibility as a theoretical construct. Audience-aware credibility is defined as how bloggers signal their credibility based on who they think their a...

Persian  learners  of  English  often  avoid  attending  to  audience  considerations,  which  brings them  lower  scores.  The  present  study  was  conducted  in  a  major  university  in  Iran  to  help Persian learners develop a sense of audience awareness in writing. Thirty five Persian students of English  were trained  with a focus on process-oriented instruction. The intended task was a...