The authors outlined a model to examine the modern printing machines’ unexpected breakdowns. They had been analysing the different downtimes for years. The results of the researches help to organize the pro-active maintenance at the graphic arts industry.

Prior research has affirmed the importance of direct marketing in various nonprofit industries, yet little guidance has been offered as to selection of those direct marketing methods that have significant effects on actual performance. This research investigates the effects of direct marketing on multiple measures of performance in the nonprofit arts industry. The results suggest that direct ma...

The notion that technology education is somehow quite different from industrial arts education has been around for half a century, when Warner and his graduate students first brought the study of technology to our field’s attention. 1 DeVore (1964) drove the point home by arguing the case for technology as an “intellectual discipline,” and many others have echoed this theme. Clark, (1989) sugge...

To what extent does having a Web presence reflect on an organization’s e-commerce operations? Will a mere brick-and-mortar organizational Web site guarantee online success? This case presents the experience of the New York Theatre Group (NYTG), a nonprofit performing arts organization, in integrating e-commerce in its business practices. The case begins with a very broad overview of the nonprof...

This doctoral thesis discusses the competence structures and the development of human capital in the graphic arts and media sector. The study has focused on exploring the new media landscape and in particular the structural changes that influence the sector, the print-versuselectronic-media debate and the future of print media. The influence of new technologies and management concepts on the gr...