I N THIS ISSUE OF ARCHIVES, ILLES ET AL 1 PRESENT a descriptive study of the content of a sample of direct-to-consumer (DTC) marketing publications, and the findings are disturbing. Their study of 40 newspaper advertisements and 20 brochures from a variety of national and regional sources found that the DTC marketing for the industry of screening computed tomography (CT) and magnetic resonance ...

BACKGROUND Health education is the cornerstone of primary health care. Health education materials distributed to the community should, therefore, be suitable and effective. The purpose of this study was to evaluate the health education brochures, designed and disseminated by Ministry of Health institutions in the Qassim province. MATERIALS AND METHODS The study was a cross-sectional review of...

BACKGROUND Our study investigated the readability of printed material about dementia that is offered to patients and caregivers. METHODS Comparisons of various brochures (at least three standard pages in length) on dementia and related disorders were made using automated measuring by the SMOG readability index grade. RESULTS 118 brochures were assessed (25 in English, 93 in German), for whi...

BACKGROUND A major marketing technique used by pharmaceutical companies is direct-to-physician marketing. This form of marketing frequently employs promotional marketing brochures, based on clinical research, which may influence how a physician prescribes medicines. This study's objective was to investigate whether or not the information in promotional brochures presented to physicians by pharm...

Low utilization of palliative care services by Māori remains despite increases in services designed to meet Māori needs. The purpose of this study is to explore palliative care information brochures in the context of Māori principles of well-being and communication protocols, and health literacy. We examined 99 brochures from palliative care services in New Zealand and held two focus groups wit...