This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences—namely, age, gender, and experience—are hypothesized to moderate the effects of these constructs on behavioral intention ...

Unified Theory of Acceptance and Use of Technology (UTAUT) is an integrative concept that has been used widely to measure IT adoption. However, a recent study in a developing country concluded that UTAUT is not adequate in predicting IT adoption within the context of health system strengthening (HSS). It has been suggested that context-specific dimensions to modify UTAUT should be considered. T...

This study aimed to investigate students’ acceptance and use of Moodle employing the model of Unified Theory of Acceptance and Use of Technology (UTAUT) and further understand the four constructs of the model. Data, collected from 47 university students’ questionnaire survey, revealed that performance expectancy, effort expectancy, and social influence were the major three keys of the UTAUT mod...

This study examined the "Unified Theory of Acceptance and Use of Technology" (UTAUT) in the context of tablet devices across multiple generations. We tested the four UTAUT determinants, performance expectancy, effort expectancy, social influence, and facilitating conditions, to determine their contributions for predicting behavioral intention to use tablets with age, gender, and user experience...

The originating article of the Unified Theory of Acceptance and Use of Technology (UTAUT) has been cited by a large number of studies. However, a detailed examination of such citations revealed that only small proportion (43 articles) of these citations actually utilized the theory or its constructs in their empirical research for examining IS/IT related issues. In order to examine whether the ...

Governments all over the world are spending millions in information technology to collect and distribute valuable information to their citizens. Unified Theory of Acceptance and Use of Technology (UTAUT) is a useful model for managers to assess the likelihood of acceptance of a new technology within an organization. In this paper, we consider organizational culture as an antecedent to the UTAUT...

Abstract— User acceptance of technology is an important field of study in predicting the use of the computer systems. Unified Theory of Acceptance and Use of Technology (UTAUT) model is current model that has attracted the attention of researchers in predicting usage of computer systems. Individual performance and organizational performance can only increase by increasing user acceptance of com...

This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to the phenomenon of physician adoption of electronic medical records (EMR) technology. UTAUT integrates eight theories of individual acceptance into one comprehensive model designed to assist in understanding what factors either enable or hinder technology adoption and use. As such, it provides a useful lens thro...

E-government services aims to provide citizens with more accessible, accurate, real-time and high quality services and information. Although the public sectors in Kingdom of Saudi Arabia (KSA) have promoted their e-Government services for many years, its uses and achievements are few. Therefore, this paper explores the key factors of Saudi citizens’ acceptance through a research survey and by g...

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences—namely, age, gender, and experience—are hypothesized to moderate the effects of these constructs on behavioral intention ...