This systematic review research has two objectives: (a) to identify Green Marketing (GM) practices related the key variables of consumer purchasing behavior, and (b) present a model for generation sustainable value by companies based on results found. The PRISMA (Preferred Reporting Items Systematic Reviews Meta-Analyses) statement process was followed Scopus Web Science (WoS) sources were used...

The benefits of information and communication technology have many positive impacts. However, if we are not aware comply with the regulations in using all facilities ease accesing itself, I t often causes various thing that can be detrimental. As for utilization social media as a means digital marketing SMEs Pagelaran Village, Ciomas District, Bogor Regency. product itself is still by direct of...

Objectives The objective of this thesis is to examine word of mouth advice and its relationship with product sales and market shares in the context of the smartphone market. The thesis aims to determine the key properties of valuable word of mouth advice from a consumer’s perspective and seeks to identify the effects of sources and transmission methods on the valuation of word of mouth advice. ...

Haagen Dazs is a famous high-end ice cream brand in China. After entering the Chinese market, has been selling well. However, recent years, Dazs' sales are much lower than before. Some researchers believe that marketing strategy and market environment have great impact on its changes. specific reasons for this change still lack unified explanation. The aim of paper was to explore advantages dis...

Covid-19 Pandemic affects all sectors around the world, including economic sector especially in culinary bussines field. The impact of covid-19 is felt directly by bingsoo cafe, such as income has dropped and there no customer that comes due to government's policy which forces people stay at home. purpose this research describe defensive strategy cafe through approach integrated marketing commu...

This research focuses on how the factors influencing the characteristics and the words-of-mouth effect influences the consumer’s purchase decision. Especially, it was researched how the word-of-mouth influences the characteristics of social commerce and purchase decision. As a result, decision-making support system and social influence seemed to have variables and influences on word-of-mouth ef...

In this paper, we analyze the relationship between performance and use of brand terms in the key phrases that link advertisements to searcher queries. We use data that consist of more than 2.5 million daily records from a key word advertising campaign of a major U.S. retailer. The campaign spanned nearly four years, involved approximately $8 million in advertising cost, and generated more than ...