We investigate drivers of consumer purchase decisions when shopping experience goods online, using the context of expertise literature in business topics. Based on 60,000 books from Amazon.de, we test hypotheses on the effects of (1) “brand” characteristics (author’s background, reputation, experience, demographics), (2) product characteristics (publisher, price, page count, reading excerpts, c...

We propose a Bayesian analysis of mediation and moderation effects embedded within a hierarchical structure to examine the impacts of two sources of WOM information — online user reviews and professional reviews in the context of software download. Our empirical results indicate that the impact of user reviews on software download varies over time and such variation is moderated by product vari...

The aim of this article is to gain a deeper understanding fashion events marketing from sponsor's perspective and its influence on customers society. We firstly seek investigate what are the main objectives brands when they decide sponsor events; secondly, factors enhance customer engagement with sponsoring brands; finally, most effective pathways generate e-WOM in context events. In order answ...

NAND flash, used in modern SSDs, is a write-once medium, where each memory cell must be erased prior to writing. The lifetime of an SSD is limited by the number of erasures allowed on each cell. Thus, minimizing erasures is a key objective in SSD design. A promising approach to eliminate erasures and extend SSD lifetime is to use write-once memory (WOM) codes, designed to accommodate additional...

The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions formulate Word-of-Mouth model travel on beach. Deli Serdang Mirror. This uses descriptive analysis, both qualitative quantitative. Data analysis with statistics used is Structural Equation Modeling (Structural Modeling). Based discussion, it concluded there a sign...

With the increasing popularity of social media, consumers browsing, evaluating and sharing online content has become a popular electronic word-of-mouth (WOM) behavior. Perceived value attachment have been important antecedents WOM. Fewer studies, however, were presented to clarify mediating moderating effect among three variables. Therefore, this study aims relationships user perceived value, p...

In this study, we explore how customers’ WOMs in firms’ crisis events spread across organizational boundaries to affect their supply chain partners. Based on guilt-by-association theory, we propose that both the external WOM effect and internal demand-supply effect have a mediator influence on the relationship between news report of crisis and firm performance of its supply chain partners. In o...

The benefi t of managing customer relationship by inputs (acquisition and retention costs) and outputs (revenues) for each customer is that marketing managers can better prioritise their efforts by examining the return on marketing investment and thus better differentiate customers by their relative benefi ts and costs. Valuing customers and measuring marketing effect using only direct fi nanci...

This paper reports two studies (i.e., an experimental design and a field study) that examine the effects that different levels of service recovery have on satisfaction, purchase intentions, and one’s propensity to spread positive word-of-mouth (WOM). The results indicate that moderate to high service recovery efforts significantly increase post-failure levels of satisfaction, purchase intent, a...