Currently technology continues to progress where the impact given is very large, especially in business world. Sosial media Instagram one of platforms most widely used by people conducting marketing activities or commonly called Media Marketing Activities. This study aims determine whether influence sosial carried out Chatime has an on customer response, namely e-wom and commitment which mediat...

Abstract Based on a retail fashion brand, this article investigates how brand experience affects equity when it is mediated by love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, strategic planning critical to success comes building strong enduring relationships with customers. 560 res...

The importance of this study is discussed to determine the intensity purchases resulting from cafe-relevant value, as well impact brand awareness through e-wom. Two hundred forty-six respondents were used coffee lovers in cafes, most questionnaires and interviews data collection methodologies. This analyzed e-WOM-mediated path analysis on purchase intention using SEM-PLS multiple analysis. rese...

Social tagging is a new way to share and categorize online content that enables users to express their thoughts, perceptions, and feelings with respect to diverse concepts. In social tagging, content is connected through usergenerated keywords—“tags”—and is readily searchable through these tags. The rich associative information that social tagging provides marketers new opportunities to infer b...

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...

As the necessity of customer relationship management (CRM) increases, measuring performance CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating outcomes marketing activities. There are three drivers CE: brand, value, and equity. This study aims to investigate impact on satisfaction. Market competition environmental factor that affects ef...