The incidence of self-service technology, where the consumer delivers the service themselves using technology, is increasing in the service encounter. The majority of research into the service encounter has explored the more traditional encounter, that involving the consumer and a service provider. Consequently, there is still a great deal unknown about self-service technology. One area that is...

This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...

The advergames has become one of the most promising areas of advertising media in recent years. Previous studies only show how it increases the level of brand recall while giving very little attention to the effectiveness of persuasion through the consumer’s cognitive and affective modes. In this study, advergames are used to represent interactivity with different levels of website richne...

The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected ...

Presence perceptions (i.e., perceptions of nonmediation in technology-mediated environments, Lombard & Ditton, 1997) have been demonstrated to influence consumers’ attitudes and intentions in online shopping situations; the factors leading to presence, however, are not well understood. In business-to-consumer e-commerce environments, factors such as task characteristics (i.e., searching versus ...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

Restaurant inspection reports are an important source of information for the public to evaluate food safety practices at restaurants. This study examined the effect of information source and message style on consumer responses to restaurant inspection reports. The study employed a three (Information source: local health department, newspaper or consumer blog) x three (Message style: numeric, le...

Despite the wealth of mental-health information available online to consumers, research has shown that the mental-health information needs of consumers are not being met. This study contributes to that research by soliciting consumer questions directly, categorizing them, analyzing their form, and assessing the extent to which they can be answered from a trusted and vetted source of online info...