The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model, treating the unconscious as an extension of conscious language. This article promotes machinic model Deleuze and Guattari, which treats asubjective but also asignifying. means that comprised colliding forces their contingent connections, rather than chain signification in wider symbolic structure. Ther...

Neuromoral theorists are those who claim that a scientific understanding of moral judgment through the methods of psychology, neuroscience and related disciplines can have normative implications and can be used to improve the human ability to make moral judgments. We consider three neuromoral theories: one suggested by Gazzaniga, one put forward by Gigerenzer, and one developed by Greene. By co...

it is evident for everyone that translation is of importance in communication. the reason is due to the fact that translation is considered both as a building bridge and a common bond among various cultures and people around the world. many researchers and theorists in the translation field consider style in the literary translation as a significant subject. the present study tries to evaluate ...