The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...

Simple exponential smoothing (SES) methods are the most commonly used methods in forecasting and time series analysis. However, they are generally insensitive to non-stationary structural events such as level shifts, ramp shifts, and spikes or impulses. Similar to that of outliers in stationary time series, these non-stationary events will lead to increased level of errors in the forecasting pr...

CDA is an approach to the analysis of language use that, based on the claims of van Dijk(1995), has a social and ideological approach to discourse. Critical discourse analysis gainssignificance particularly with the analysis of political texts considering their role inestablishing force, identity, and political ideology. This study took an initiative criticalperspective towards the rather under...

Qotol-al-Qolob is an organismic and rich text that has been very effective in stabilizing the Sufist discourse. This is because of the flow of Sufism articulated in the late second century in the context of religion and passed through contradictory discourses such as jurisprudence, theology, and philosophy and then emerged in a period that radical rationalism, jurisprudential controversy, philo...

Most non-economists would question whether economists know anything about culture. Indeed, given some faculty meetings I’ve been through, I imagine they might go so far as to say economists are uncultured. Although the second sentiment probably does go too far, there is certainly merit to the first. In particular, with a few exceptions (notably Kreps, 1990; Crémer, 1993; Lazear, 1995; Hodgson, ...

Background: Development in health is not possible without progress of science. Rapid changes in the various areas make the future health system more complex and risky. Therefore, foresight of health sciences is very important.    Methods: This futures studies was conducted in 4 steps; also, literature and documents review, statistics and information review, focus group discussions, w...