Evidence suggests that there is a tendency to verbally recode visually-presented information, and that in some cases verbal recoding can boost memory performance. According to multi-component models of working memory, memory performance is increased because task-relevant information is simultaneously maintained in two codes. The possibility of dual encoding is problematic if the goal is to meas...

Abstract It is important to be able make better informed decisions about issues such as sustainability and climate change that have both personal global impact early possible in life. Primary teachers a significant role supporting students’ learning understanding of these concepts. One teaching skill needs improved for understand sustainable development the creation meaningful generalizations, ...

Students from different areas of academic training (Psychology vs. Optometry) completed a task in which they had to locate "lost moving target" simulated forest on computer screen. The effects three independent variables were assessed: a) the type trajectory target (regular and irregular), b) time elapsed since loss visual contact with (delays 1, 4 6 seconds), c) administration / non verbal con...

This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...

According to ideomotor theory, action planning is based on anticipatory perceptual representations of action-effects. This aspect of action control has been investigated in studies using the response-effect compatibility (REC) paradigm, in which responses have been shown to be facilitated if ensuing perceptual effects share codes with the response based on dimensional overlap (i.e., REC). Addit...

Children with retarded development of visual perception were compared with previously tested normal children Verbal and non-verbal patterns were presented either to the left or to the right hemisphere. In both groups of children the results showed a functional equality of the hemispheres during analysis of the non-verbal patterns. Left hemisphere superiority for verbal material in Normal group ...