Abstract In the Fourth Industrial Revolution, 4IR, manufacturing firms face more competitive environments, rapidly changing information and communication technologies (ICTs), customers’ preferences than ever before. This paper analyzes relevant literature proposes a systemic customer-centric knowledge-based production value chain (KPVC) to leverage distinctive core competencies (DCCs) create su...

Coffee is a bulging commercial crop ever growing up in Ethiopia to export for gaining comparative advantageous of price and income. It also plays pivotal role supporting livelihoods most the people particularly poor within territory country. obvious that farmers are facing numerous problems encountered with coffee value chain marketing their products channel. The main objective this research an...