Among the large number of studies on adoption of mobile commerce, the major research perspective is the utilitarian factors. In this study, we interpreted consumers’ consumption experience of handphones from an experiential view of the intervening response system which focuses on hedonic factors of customers. We studied the following research questions. First, whether hedonic factors (e.g. subj...

Intertemporal decisions often involve tradeoffs between certain costs and the timing of consumption or ownership. We argue and empirically demonstrate that, ceteris paribus, consumers are more impatient for hedonic (or luxury) goods than utilitarian (or necessity) goods. However, when making actual purchase decisions involving cost-timing tradeoffs, the effect is reversed and consumers are more...

Diminishing marginal well-being from income suggests that redistributing income from the rich to the poor will raise average levels of well-being within a society. This utilitarian logic suggests that— conditional on average income—countries with greater income inequality will experience lower levels of average well-being. Yet existing research has failed to find clear evidence that inequality ...

Cross-cultural studies have shown few investigations of utilitarian versus hedonistic shopping motives in non-western contexts. This study explores shopping motivations in two Eastern cultures – Thailand and China. Based on the literature, it is hypothesized that Chinese shoppers will be more utilitarian, while Thai shoppers will be more hedonistic. The research findings support the hypotheses,...

The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment ...

Despite the growth in online reservation in recent years, research surrounding customer continuance intentions regarding this service remains insufficient. This research attempts to fill this gap by integrating the e-service quality model with the expectation–confirmation model (ECM) to measure continuance intentions regarding online reservation. Data was collected from a survey of users who ha...