Diminishing marginal well-being from income suggests that redistributing income from the rich to the poor will raise average levels of well-being within a society. This utilitarian logic suggests that— conditional on average income—countries with greater income inequality will experience lower levels of average well-being. Yet existing research has failed to find clear evidence that inequality ...

Cross-cultural studies have shown few investigations of utilitarian versus hedonistic shopping motives in non-western contexts. This study explores shopping motivations in two Eastern cultures – Thailand and China. Based on the literature, it is hypothesized that Chinese shoppers will be more utilitarian, while Thai shoppers will be more hedonistic. The research findings support the hypotheses,...

The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment ...

Despite the growth in online reservation in recent years, research surrounding customer continuance intentions regarding this service remains insufficient. This research attempts to fill this gap by integrating the e-service quality model with the expectation–confirmation model (ECM) to measure continuance intentions regarding online reservation. Data was collected from a survey of users who ha...

Customer satisfaction and loyalty on mobile information services have been investigated in academic literature. However, there are not many researches on the factors with a specific focus on multiple utilitarian services on a crossnational basis. This research examines the antecedents of customer satisfaction and loyalty through a survey of young adult mobile users in Japan and US, respectively...

The (generalized) sequential two-system ("default interventionist") model of utilitarian moral judgment predicts that utilitarian responses often arise from a system-two correction of system-one deontological intuitions. Response-time (RT) results that seem to support this model are usually explained by the fact that low-probability responses have longer RTs. Following earlier results, we predi...