Place branding has become a powerful tool for promoting cities and regions. Unfortunately, many urban managers have been preoccupied with creating slogans logos in implementing place branding. This eventually limited the contribution of towards tourism development, which most is targeted. study aims to determine factors that influence successfulness city programs tourism. applies qualitative me...

Smart cities and smart tourism destinations integrate technological infrastructures end-user devices with the aim of providing more satisfying experiences. They generate expectations superior innovation, greater interactivity, participation a better image. Therefore, they need to communicate their smartness include it in branding. The study analyses content present tourist non-tourist official ...

Intensive livestock operations pose a level of environmental risk that can raise concerns and antagonism within the community. Some of these concerns are justified while others are more perceptual in nature. Municipalities are often lobbied by ratepayers to take action and to manage the risks associated with a changing and sometimes growing livestock industry. People see an evolving livestock i...

To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...

We first measure attitudes toward a product and attitudes toward product quality when an unknown brand is associated with a well-known and trusted co-brand in the form of payment and delivery options; employing a classic co-branding strategy. Theory suggests that association with a trusted brand should lead to improved positive assessment of an unknown brand. Results suggest the popular belief ...

This paper investigates the antecedents and the behavior of Lead Users in the Microsoft brand community (MBC). Lead users in the MBC are called Microsoft Most Valuable Professionals (MVP). The group of MVPs is highly regarded as a very valuable resource within the Microsoft brand community, and their opinion strongly influences innovations in the MBC. MVP activities are center within the Micros...

To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...

To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...

This article builds on a case study of the worldwide online dating site Match.com to develop a theoretical understanding of the place of communication and affect in the information economy. Drawing on theoretical debates, secondary sources, a qualitative survey of dating profiles and an analysis of the features and affordances of the Match.com site, the article argues that internet dating seeks...