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Our perception of trust works as a compass for safe navigation through a world of uncertainty. On the one hand it helps us find peers with whom interaction and collaboration is most likely to be fruitful. On the other hand it helps us steer away from unacceptable risks and potential deceptions. While human intuition about trust often fails, it seems to provide us with guidance very quickly in m...

In five experiments, we examined 3- to 6-year-olds' understanding that they could gain knowledge indirectly from someone who had seen something they had not. Consistent with previous research, children judged that an informant, who had seen inside a box, knew its contents. Similarly, when an informant marked a picture to indicate her suggestion as to the content of the box, 3- to 4-year-olds tr...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Trust as a concept and empirical measure has attracted significant attention in economic theory and research within the last two decades. However, gaps remain in our understanding of what exactly is measured by the different experimental and survey measures of trust, and how they relate to each other. In this paper, we demonstrate that the commonly used trust game captures trust in strangers, b...

Trust as a concept and empirical measure has attracted significant attention in economic theory and research within the last two decades. However, gaps remain in our understanding of what exactly is measured by the different experimental and survey measures of trust, and how they relate to each other. In this paper, we demonstrate that the commonly used trust game captures trust in strangers, b...