نتایج جستجو برای: transactional marketing
تعداد نتایج: 59439 فیلتر نتایج به سال:
The common “one size does not fit all” paradigm isolates transactional and analytical workloads into separate, specialized database systems. Operational data is periodically replicated to a data warehouse for analytics. Competitiveness of enterprises today, however, depends on real-time reporting on operational data, necessitating an integration of transactional and analytical processing in a s...
Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI branding program in an attempt to position New Zealand kiwi fruit as an upmarket fruit category that appealed to today’s consumers. The brand has recently been released in New Zealand. This research assesses the effectiveness of ZESPR...
the choice of which products to stock among numerous competing products and how much space to allocate to those products are central decisions for retailers. this study aimed to apply data mining approach so that, we got needed information from large datasets of sale transactions to find the relations between products and to make product assortments. thus, we represented a model for product ass...
the purpose of this research is measuring and comparing service quality and ranking its dimensions in melli bank branches of esfahan city. for attaining this purpose systr-sq scale is used. this scale is special for measuring bank service quality. questionnaire drive from this scale is contained four dimensions and 21 question. dimensions are service system quality, behavioral system quality, s...
Rapid evolution of modern Information Systems and Process-Aware Information Systems (PAIS) in particular requires transactional execution of business logic. The paper introduces the WERIGO Metamodel for modelling of complex transactional behaviour and providing the execution functionality.
Information and Communication Technology (ICT) has transformed the whole world to a global village. Acquiring and maintaining essential ICT infrastructure has become a great challenge especially in education sector. Being a human resource development sector, it needs to use expensive infrastructure more effectively not only for providing education but also for its transactional applications. Wi...
This paper investigates the effects of emotional intelligence (EI) and leadership styles on sales performance. The study involves a descriptive analysis of literature regarding emotional intelligence, transformational/transactional leadership styles and sales performance. A conceptualised model of leadership style, emotional intelligence and sales performance was created from literature reviewe...
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