نتایج جستجو برای: transactional marketing

تعداد نتایج: 59439  

2014
Iraklis Psaroudakis Florian Wolf Norman May Thomas Neumann Alexander Böhm Anastasia Ailamaki Kai-Uwe Sattler

The common “one size does not fit all” paradigm isolates transactional and analytical workloads into separate, specialized database systems. Operational data is periodically replicated to a data warehouse for analytics. Competitiveness of enterprises today, however, depends on real-time reporting on operational data, necessitating an integration of transactional and analytical processing in a s...

2002
Michael Beverland

Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI branding program in an attempt to position New Zealand kiwi fruit as an upmarket fruit category that appealed to today’s consumers. The brand has recently been released in New Zealand. This research assesses the effectiveness of ZESPR...

Journal: :مدیریت فناوری اطلاعات 0
منوچهر انصاری دانشیار گروه mba، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران علی حیدری استایار گروه mba، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران علی ستاره گوران اباد کارشناس‎ارشد mba، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران

the choice of which products to stock among numerous competing products and how much space to allocate to those products are central decisions for retailers. this study aimed to apply data mining approach so that, we got needed information from large datasets of sale transactions to find the relations between products and to make product assortments. thus, we represented a model for product ass...

Journal: :مدیریت فرهنگ سازمانی 0
سید مهدی الوانی استاد دانشکده مدیریت دانشگاه علامه طباطبایی سید محمد مقیمی دانشیار دانشکده مدیریت دانشگاه تهران روح الله حفیظی کارشناسی ارشد مدیریت دولتی دانشگاه تهران علی حمیدی زاده دانشجوی دوره دکتری مدیریت دولتی دانشگاه تهران

the purpose of this research is measuring and comparing service quality and ranking its dimensions in melli bank branches of esfahan city. for attaining this purpose systr-sq scale is used. this scale is special for measuring bank service quality. questionnaire drive from this scale is contained four dimensions and 21 question. dimensions are service system quality, behavioral system quality, s...

2005
Alexander Tarabrin

Rapid evolution of modern Information Systems and Process-Aware Information Systems (PAIS) in particular requires transactional execution of business logic. The paper introduces the WERIGO Metamodel for modelling of complex transactional behaviour and providing the execution functionality.

2014
Indu Arora Anu Gupta

Information and Communication Technology (ICT) has transformed the whole world to a global village. Acquiring and maintaining essential ICT infrastructure has become a great challenge especially in education sector. Being a human resource development sector, it needs to use expensive infrastructure more effectively not only for providing education but also for its transactional applications. Wi...

2014
Carlton Brown

This paper investigates the effects of emotional intelligence (EI) and leadership styles on sales performance. The study involves a descriptive analysis of literature regarding emotional intelligence, transformational/transactional leadership styles and sales performance. A conceptualised model of leadership style, emotional intelligence and sales performance was created from literature reviewe...

Journal: :SSRN Electronic Journal 2020

Journal: :IEEE Transactions on Parallel and Distributed Systems 2010

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