The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. research investigates relevant antecedents respondents various industries in chemical emulsion market. quantitative approach SEM-PLS employed run data, whereas data conducted collected field survey. demonstrates robustness direct relationships between constructs model. Moreover, i...

This paper examines the links between service quality, customer satisfaction and loyalty in logistics outsourcing relationships. Besides service quality, also the role of inter-firm relationships and service provider’s image are examined. A theoretical model is developed and tested with structural equation modeling using survey data from industrial companies in Finland. It is shown that perceiv...

Despite the significant impact of environment on the attractiveness of tourist destination, environmental stewardship is not always the top priority in the hotel industry as one of the most energy-intensive sectors of the tourism industry which contributes to the increasing quantity of air pollutants. Therefore, this study investigates the impact of ecological pull motives and service quality o...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The developments in the century we live have also affected tourism sector. In particular, competition between destinations has increased, and many new begun to be offered tourists. This situation caused decision-making processes of tourists become more complex. Because consumption preference decisions are by emotional as well rational factors. Many factors play a role tourists' destination choi...

there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...

While ethical tourism is becoming more important in the tourist industry, relatively little known about China and what motivates Chinese tourists to undertake tourism. This study examines this issue by adopting planned behavior theory explore impact of tourists’ personal factors, positive social influence, image destination quality services on their behavioral intentions order better understand...

The tourism industry is characterized by ever-increasing competition, causing destinations to seek new methods to attract tourists. Traditionally, a decision to visit a destination is interpreted, in part, as a rational calculation of the costs/benefits of a set of alternative destinations, which were derived from external information sources, including e-WOM (word-of-mouth) or travelers' blogs...

Today, the tourism sector in Vietnam has increasingly been a key element job creation, economic development, and poverty alleviation. With its well-preserved cultural natural diversity, becoming spotlight global map. However, many tourist destinations are now struggling with ways to improve tourists’ satisfaction level increase return rate of tourists. Therefore, industry government have acknow...

Since customer satisfaction analysis traditional approaches are out-ofdate and do not adequately fit information about customer expectations on services, in this paper we propose a new theoretical approach: the Customer Experience Management. Moreover this paper describes our analysis on the perceived value by customer according to the services that a company supplies. This analysis presents tw...