This article will argue that, despite customer-centric intent, marketing theory remains trapped in a firm-centric paradigm. How this apparent contradiction has endured is discussed critically with reference to what we see as four influential marketing perspectives. These perspectives are the 4Ps marketing mix, market-based assets, relationship marketing, and customer equity. Apart from the 4Ps ...

The aim of this note is to give a simple but instructive example of the forgetrestore principle, conceived by Giovanni Sambin as a discipline for a constructive development of mathematics and first appeared in print in the introduction of Sambin and Valentini 1997. The best way to explain such a philosophical position is to quote from that paper: “To build up an abstract concept from a row flow...

To analyse a musical piece is to some extent a small research project on its own right. Computer aided methods can be very helpful for gathering analytical information about particular description levels of music like melody, harmony, counterpoint, rhythm / meter, form, etc. Whenever mathematical models are proposed for a family of music-theoretical structures or processes, it is interesting, o...

internal iliac artery (iia) shows frequent variations in its branching pattern. we saw variations in the branching pattern of right iia in a male cadaver. the iia divided into anterior and posterior divisions. the branches of the anterior division included umbilical artery, inferior vesical artery, obturator artery. the other branches arose from posterior trunk such as iliolumbar, lateral sacra...