This study examines the emotional dynamics of written and oral texts Tabligh Jama’at—respectively, Faza’il-e-A’maal (Virtues Good Deeds) bayan (religious sermon). In them, identifies emotion work—the attempt to generate certain emotions. The discusses how texts’ work relates Tablighi discursive ideology (framing) also posits several emotions that might generate. From these findings, offers idea...