BACKGROUND A growing body of evidence demonstrates that text messaging-based programs (short message service [SMS]) on mobile phones can help people modify health behaviors. Most of these programs have consisted of automated and sometimes interactive text messages that guide a person through the process of behavior change. OBJECTIVE This paper provides guidance on how to develop text messagin...

A hygiene intervention study reduced diarrhoeal disease transmission in rural northeast Thailand by promoting hand-washing and dish-washing behaviour. Most of the target audience did not recognize a connection between these behaviours and diarrhoeal disease, and therefore a social marketing approach was used to develop a campaign promoting behaviours through a variety of communication channels ...

AUDIENCE-PERFORMER INTERACTION There is a very traditional set of expectations to an audience of a performance [5] and augmenting the audience with technologies can introduce complex interaction. This can provide rewarding experiences, but it can also make shows overly complex to run and (for example in the case of audience interaction via mobile technology) create audience split because of fra...

This research overviews and iterates on a Spectrum of Audience Interactivity, a tool to help designers and artists consider the dimensions and range of audience interactivity characteristics. Previous research has introduced a spectrum of audience participation in live performances based on children’s codesign sessions. We expand on these findings with a review of literature in theater, games, ...

We study information dissemination in Twitter. We present an analysis of two important characteristics of so called “ retweet cascades”: retweet count and “show” count, i.e., number of users that receive the tweet in their feed. We show that these two measures behave differently. We describe three models that are aimed to predict the audience size of a tweet: first one utilizes only the data av...

An experiment tested the hypothesis that a communication will be more persuasive when the audience thinks the communicator felt similar to the audience he addressed than when the audience thinks the communicator felt dissimilar to those he addressed. College women read the same communication with varying introductions. Some were informed that the communicator was a musician and those in the aud...

synesthesia is an extended  type of poetic image through transferring five  natural senses of human from a sense to another which poet creates by expanding his imagination and producing and influencing images on the audience. the  present study has investigated synesthesia in poems of abol qasem ahshabi and sohrab sepehri since this phenomenon influences and  attracts audience's attention ...