Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Journal of Advertising Education (A publication of the Advertising Division of the Association for Education in Journalism & Mass Communication). Focuses on teaching methodology, curriculum, accreditation, administration, and other issues related to teaching advertising. Cumulative index available online from Vol. 1, summer 1996, to the present issue. Subscription required or membership in AEJM...

Researchers have put forward agricultural biotechnology as one possible tool for increasing food production and making agriculture more sustainable. In this paper, it is investigated how key actors in the Swedish food supply chain perceive the concept of agricultural sustainability and the role of biotechnology in creating more sustainable agricultural production systems. Based on policy docume...

Radio frequency identification (RFID) is a technology aimed at efficiently identifying products that has greatly influenced the manufacturing businesses in recent years. Although the RFID technology has been widely accepted by the manufacturing and retailing sectors, there are still many issues regarding its scalability, security and privacy. With regard to privacy, the sharing of identificatio...

Vertical separation of generation from electricity retailing has often been required as a condition of electricity market liberalisation. A well-developed and liquid contracts market is similarly suggested as necessary to manage the resulting wholesale market risks, which risks are further exacerbated by competition. Such contracts markets are rare, however, and increasingly evidence is emergin...

Electronic commerce (e-commerce) seems to be a powerful tool for retailers. In our paper we show, how leading Austrian retailers reply to the ‘electronic revolution’ by analysing their electronic channels (webpages). We refer in our paper to the e-commerce, to end-users and to the ecommerce efforts of stationary retailing companies. In a first step we have integrated e-commerce to the instituti...

The development of electronic retailing as a new retail marketing channel based on the Internet appears in contemporary theory and practice. In such market conditions, there is research problem which level increasing concentration competition impact retailing. aim to prove this paper determine whether traditional influences share total revenue. Danube region countries are chosen because differe...