In this paper, we attempt to provide an economic explanation for the adoption of bill co-sponsorship by the U.S. House of Representatives in 1967. We demonstrate empirically that key features of legislative production prior to 1967 (when House members’ support for a bill was indicated by introduction of duplicate bills) and post-1967 (when political support for a bill is indicated by co-sponsor...

Previous literature on sponsorship-linked marketing have shown that articulation messages lead to more favorable attitudes toward the sponsor brand. However, results from some studies do not entirely support this finding, suggesting important variables affecting sponsorship articulation–fit relationship may been overlooked. Addressing gap in literature, authors show consumer responses are moder...