This study constructed a multi-layered semantic structure of adjective pairs that are used to express the tactile properties of materials. We analyzed the causalities between adjectives using the DEMATEL method, involving twenty-nine adjective pairs and forty-six materials, and thus constructed a multi-layered structure. The constructed structure contained psychophysical, affective, and prefere...

Today, the competition between hospitals is very cruel. So the hospital must retain as many patients as possible by increasing satisfaction of the patients. In order to find the key factors of influencing patient satisfaction, this study first designed 27 criteria of the hospital service and constructed the questionnaire based on SERVQUAL model for the patients or their families. Then six major...

Purpose –The goal of an company is to produce products that can satisfy their consumers. The purpose of this study is to explore the key successful factors of the product customization in Taiwan and how to improve it. Design/methodology/approach – Based on the three constructs and 12 principles concluded from the past research and using DEMATEL in combination with ANP, this study explores the r...