We study an extension of Axelrod’s model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular structure of social networks affects the propagation of mass media messages across a society. The community structure of social networks is represented by cou...

this study compared the use of interpersonal and mass media channels of communication among rural farmers in kogi state, nigeria. the specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media cha...

This study aimed to examine the impact of parenting mediation strategies on family relationships and social media use among Saudi adolescents. To achieve the aim, a quantitative research design was used, involving questionnaires with data collected from 393 Saudi students aged 13-18 years. Pearson correlation and hierarchical multiple regression analyses were performed. The key findings of this...

This appendix contains six sections. The first section details and provides further justification for the parameters of the model, including selection into media. It also specifies the order of operations within the model. The second details the method of network construction and parameterization. The third lays out and justifies the methodology by which results given in the paper were derived....