In response to calls by macromarketing scholars, this article introduces transformative branding demonstrate how branding—a process traditionally conceptualised at the firm level achieve marketing management outcomes—can contribute both market and societal systems. We define as a dynamic capability deployed firms prosocial facilitate stakeholder co-created brand meanings that draw on hybrid soc...

The purpose of this article is to give a high-level overview interpretive research paradigms. It delves into the philosophical foundations interpretivism paradigm among all other This begins with summary components interpretivist paradigm, an emphasis on ontological and epistemological viewpoints from intrepretivists researchers. Next, it addresses challenges researchers face while conducting u...

revalence and incidence of sexually transmitted infections (STIs) vary across societies 1 and across sub-populations defined by age, race-ethnicity, and socioeconomic status. 2 3 The efforts to account for such variation and explain it, that can be found in the STD literature, have in general not differentiated between individual and population level health, or between population and individual...