Introduction. Life insurance arises from the need for individuals to provide financial protection and security themselves their families. It can be used as a tool accumulating resources means of pension planning. in Ukraine remains less developed compared other European countries due low confidence companies, difficult economic situation country, lack proper legislative regulation this area ins...

Online social network sites (OSNSs) pose a new trend in social communication that gains an enormous popularity in short time. Consequently, the chance for marketing of products and companies is opening. As well, the question about the possibility of using this channel also for the financial sector, including insurance companies, arises. This idea is followed up by the main goal of the paper: to...