Customer Relationship Management (CRM), a management philosophy that focuses on the nurturing of customer relationships, emerged as a response to decreasing customer loyalty and increasing competition. Implementing CRM is expensive, as it demands high investment in organizational change activities and information technology (IT) and companies thus expect visible, measurable results. But compani...

A footwear business is one of highly competitive markets. Footwear businesses must continuously improve three main key performance measures namely quality, cost and lead time. The case study is one of footwear businesses in Thailand. As customer demands are fragmented, the company needs to offer different products to serve customers’ satisfaction. Customer orders are then small quantities, but ...

Convergence of pervasive technologies, techno-centric customers and the emergence of digitized channels, overabundance of user friendly retail applications are having a profound impact on retail experience, leading to the advent of ‘everywhere retailing’. With the rapid uptake of digital complimentary assets and smart mobile applications are revolutionizing the relationship of retailers with th...

this study aimed to identify problems arising from lack of knowledge in interest groups about wastewater reuse and delphi survey was conducted. according to experts, the most important factor that may cause the public resistance against the use of treated wastewaters is “health concerns”. this factor may be resulted from “lack of trust on the responsible organizations” and “ignorance about trea...

one of the most important issues in the supply chain management is reducing the bullwhip effect. the bullwhip effect is the increasing of the fluctuation of demands from customer toward supplier in a supply chain. the reasons for this effect and the solution for its elimination are studied by many researchers up to now. one of the main known reasons is variation of the time value of money that ...