This study aims to examine the relationship between trust, types of payment methods, perceived usefulness, and convenience people’s purchase intention whether that affect online shopping behavior in SMEs Indonesia—types methods. Data were collected from 205 respondents Indonesia using purposive sampling. Path Analysis was used this study, results showed Perceived Usefulness has a strong, unidir...

a r t i c l e i n f o Keywords: HCI Eye-tracking Website complexity Cognitive load Task complexity Online shopping Online shopping is becoming one of the most popular applications on the Internet. Websites are the important interfaces in HCI (Human–Computer Interaction). Website design significantly affects online shopping behavior. This research used eye-tracker to track the eye-movement proce...

The authors study the effect that consumers’ adopted shopping patterns have on their responsiveness to pricing activity of retailers. Two important dimensions of shopping behavior — inclination to switch stores and preference for a particular retail price format (every day low price (EDLP) or promotional price (HILO)) are hypothesized to systematically affect the responsiveness of in-store expe...

A feature central to the success of e-commerce Web sites is the design of an effective interface to present product information. However, the suitability of the prevalent information formats in supporting various online shopping tasks is not known. Using the cognitive fit theory as the theoretical framework, we developed a research model to investigate the fit between information format and sho...

Problem statement: Nowadays, the Internet is increasingly becoming the fastest growing shopping channel in these days. Moreover, it has been predicted that the city of Isfahan in Iran will experience a sharp increase in the Internet and the Web usage in the next decade. However, the factors affect the shopping of different products via the Internet have received a little direct research attenti...

Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...

Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...

Aging may lead to shopping difficulties for consumers and online which is mostly associated with young provide elderly people easy access the products needed. This article expands our understanding of behavior by comparing elder who had previous experience without such an in terms their demographic characteristics. Theory Planned Behavior used explore future intentions two groups, attitudes tow...