A wide-area service discovery infrastructure provides a repository in which services over a wide area can register themselves and clients everywhere can inquire about them. In this paper, we discuss how to build such an infrastructure based on the peer-to-peer model. The proposed system, called Neuron, can be executed on top of a set of federated nodes across the global network and aggregate th...

With more than four billion usage of cellular phones worldwide, mobile advertising has become an attractive alternative to online advertisements. In this paper, we propose a new targeted advertising policy for Wireless Service Providers (WSPs) via SMS or MMSnamely AdCell. In our model, a WSP charges the advertisers for showing their ads. Each advertiser has a valuation for specific types of cus...

The importance of semantic based web services has been widely recognized and accepted by the industry and academic research. In this paper, we first motivate the demand for semantic based distributed production configuration taking place in the supply chain under B2B situation, then propose a solution for the configuration system, in which we apply the DAML+OIL Language to describe multi-layere...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

In this paper, we consider the problem of capacity provisioning for an online service supported by advertising. We analyse the strategic interaction between the service provider and the user base in this setting, modeling positive network effects, as well as congestion sensitivity in the user base. We focus specifically on the influence of positive network effects, as well as the impact of non-...

This paper proposes a service discovery protocol for discovering and advertising services in a proactive ad hoc network. The protocol we have defined is piggybacked into the OLSR protocol. We define a new message type into OLSR called Service Discovery Message (SDM) for both advertisement and discovery of services. The advertisement frequency and advertisement lifetime are user-controlled param...

Development in pervasive and mobile cyberspace which provide a structure for service in different domain such as engineering, education and entertainment at Anywhere/anytime as Growth in wireless network, advance in software system. To continuously access information and conduct online transaction. These services provide users to freely move between geographical areas. For example, failure of t...

This paper presents a structural analysis of the Internet search engine market. Search engines are a core element of the Internet media system, topping the Nielsen NetRatings Top 10 list of online properties in every market measured and generating advertising revenues of billions of dollars each year. Using a search engine is the most popular online activity after reading email. A political eco...

Ricardo Lasa, CEO and co-founder of SiteWit Corporation, was always chastising his technical team that the “biggest risk facing the company is the engine.” SiteWit provides cross-platform services aimed at helping small (or even medium-sized) business customers effectively advertise on search engines like Google (AdWords) and Bing (adCenter), as well as other online social networking or display...

As advertisement publishers, Internet advertising platforms are the main media and channels for commercial paid advertisements. Management norms control mechanisms act first barrier in actual governance activities. Interest-oriented have natural defects process of regulation. The platform has multiple identities such as participants public advertising, rule-makers, discourse system builders, pr...