Purpose: This research is conducted to examine the influence of ideal self-congruence on customer love and loyalty two luxury brands. Theoretical Framework: Luxury brands have three dimensions, namely functional, experiential, symbolic. A brand said be luxurious if it has some characteristics such as high quality, price, sensuality, beauty, exclusivity, historicity, uniqueness. Customer a cruci...

Citation: Webermann AR, Brand BL, Schielke HJ, Kumar SA, Myrick AC (2017) Depression and Culture in the TOP DD Network Study: Assessing Depressive Symptoms, Self-harm, and Hospitalization among Dissociative Patients across Four Cultures. Acta Psychopathol Vol. 3 No. S1: 39. Introduction Depression and culture in the TOP DD network study: Assessing depressive symptoms, selfharm, and hospitalizat...

This research examines how consumers evaluate a target in the present that is positively associated with them in the past or future. We suggest that such evaluations are affected by the perceived connectedness between their current self and temporal self, that is, the self at that particular point in time of association with the target in the past or future. A strong (vs. weak) connectedness wi...

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Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined role different key variables in traditional media, effect prominence integration product strategies that appear digital media such as fashion beauty blogs not been fully investigated. A 2 (Prominence: “low” vs. “high”) X (Integration: between-subjects experiment was con...

BACKGROUND The accurate knowledge of generic medicine issues among future prescribers will enhance the prescribing of cost-effective medicines. This study aimed to explore the knowledge and perception of senior medical students about the generic medicines. METHODOLOGY A cross-sectional study was conducted among 237 senior medical students (final year students and interns) using a validated se...

Twenty-eight studies were conducted for leading advertisers to measure the persuasion of sponsorship without advertising on the internet. Experimental design maintained identical content except for the sponsorship message in the test group missing from the control group. The two groups were random replicates. Persuasion measures used were those accepted by the advertisers involved as being most...