Search service is an important tool in the World Wide Web. In general, these standard web search engines are far from idea. Many researchers have therefore implemented Multi-Engine Search Service (MESS) using meta-broker. However these MESS are difficult to integrate a new search engine. On the other hand, the applications that need search service ability are also difficult using these MESS. In...

A Web site that wants to increase its number of visitors can pay for search engine ads or attempt to improve its natural search engine ranking. Nobody really knows, which, if either, of these methods provides a positive return on investment (ROI). A search engine optimization (SEO) project was undertaken at a new e-commerce site. The site’s search engine rankings and traffic were measured after...

Database URL http://ws.nju.edu.cn/biosearch/.

We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine’s optimal reserve price is independent of the number of bidders. Using simulations, we consider the changes that result from a search engine’s choice of reserve price and from changes in the number of participating advertisers.

Search engines are key components in the online world and the choice of search engine is an important determinant of the user experience. In this work we seek to model user behaviors and determine key variables that affect search engine usage. In particular, we study the engine usage behavior of more than ten thousand users over a period of six months and use machine learning techniques to iden...

The semantic search engines have some advantages on the web search engines from the users view. In this fast life everybody need the answer for their queries very fast .In this scenario semantic searching engines will be helpful. It deals with the actual meaning of the queries. The tremendous growth in the volume of data or the information lead the traditional search engines to get the answers ...

Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of this study is to identify patterns in online travel-related queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis indicates both commonalities and differences...

When a query is submitted to a search engine, the search engine returns a dynamically generated result page that contains the number of hits (i.e., the number of matching results) for the query. Hit number is a very useful piece of information in many important applications such as obtaining document frequencies of terms, estimating the sizes of search engines and generating search engine summa...

In this research, we analyze the referral queries and associated site-search queries at the session level from searchers coming from web search engines. Findings are based on a random sample of 10,000 from a total of 327,261 searching sessions of an online Spanish entertainment business collected over the course of a five month period from March 23, 2012 to August 26, 2012. We find six searchin...

As sponsored search becomes increasingly important as an advertising medium for firms, search engines are exploring more advanced bidding and ranking mechanisms to increase their revenue from sponsored search auctions. For instance, Google, Yahoo! and Bing are investigating auction mechanisms in which each advertiser submits two bids: one bid for the standard display format in which multiple ad...