1Uses and gratifi cations theory provides an analytical framework for explaining consumer motivations for media usage. In this study, uses and gratifi cations theory was used to compare the motivations for using magazines and the Internet among women’s magazine readers in South Africa. By focusing on the usage of the two media, the study aimed to provide a lens through which women’s magazine pu...

What happens to the demand of the print version if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly relevant segment of the German magazine market. Static and dynamic nested logit–type demand models are estimated on quarterly panel data covering the period 1996 to 2001. Main findings are that website provision does not h...

This paper investigates whether advertising has a beneficial or deleterious impact on the demand for magazine subscriptions. If consumers consider advertising a ‘bad,’ publishers must subsidize consumers through lower subscription prices or additional editorial content. If advertising is a ‘good,’ then consumers are willing to pay because it adds value to the magazine bundle. We employ data des...

PERCEIVED REALITY OF IMAGES OF WOMEN IN MAGAZINES Valerie Ellen Kretz Marquette University, May 2011 Researchers have posited for decades that media, and magazines in particular, have a negative impact on women’s body satisfaction. However, that relationship is a complex one. Several theories, including sociocultural and social comparison theories, have been used to better understand the relati...

We investigate the relationships between gun ownership and murders, reported rapes, and robberies. We proxy gun ownership by the number of subscriptions to the gun magazine Handguns Magazine and accommodate the count nature of our data by analyzing them with a multivariate Poisson-lognormal model. For most of our analyses, we find that the correlation between today’s number of guns and future c...

Despite the great potential of graphene as a nanofiller, achieving homogeneous dispersion remains the key challenge for effectively reinforcing polyolefin (such as polyethylene (PE) and polypropylene (PP)) nanocomposites. Therefore, in this research, we report a facile combined in situ polymerization and masterbatch method for fabricating PP/reduced graphene oxide (rGO) nanocomposites. In the p...

A fourth-generation Ziegler-Natta catalyst was prepared to synthesize polypropylene (PP), which was stabilized by in situpolymerization employing lignin as antioxidant. The antioxidant properties of lignin were compared with those of the commercial antioxidant Irganox 1010. The presence of lignin in the reaction medium slightly decreased the catalytic activity of the reaction. The isotacticity ...

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SECURITY Perrine: The End of crypt() Passwords . . . Please? Wysopal: Learning Security QA from the Vulnerability Researchers Damron: Identifiable Fingerprints in Network Applications Balas: Sebek: Covert Glass-Box Host Analysis Jacobsson & Menczer: Untraceable Email Cluster Bombs Mudge: Insider Threat Singer: Life Without Firewalls Deraison & Gula: Nessus Forte: Coordinated Incident Response P...