abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

Background and Purpose: Research self-efficacy is an important subject in university education. Research is considered essential to the development of societies. As such, postgraduate students require research courses in their curricula in addition to regular educational contents. Materials and Methods: This descriptive, cross-sectional study was conducted on two groups of postgradua...

Objective: The aim of present research was to study of the effectiveness of motivational interviewing on enhancing of self-esteem and self-efficacy in addicted women who were under therapy. Method: The research method was semi experimental research design namely: pretest-posttest with witness group. The population consisted of all addicted women who were referred to Ayandeh Roshan recovery addi...

these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

Objective: The purpose of this study was to investigate the effectiveness of Psychological services of rehabilitation period on negative self concept, anxiety, depression and self esteem of T.C. addicts of Ahwaz city in 1386-1387. Method: The research design was semi experimental namely: pretest-posttest with one group. Population was all self reported addicts that accepted in Ahwaz T.C. center...

psychometric properties of automatic thoughts questionnaire and investigation of the relationship between automatic thoughts with cognitive emotion regulation and self regulated learning

Objective: The purpose of the present research was to investigation of the effectiveness of emotional intelligence training on the self-esteem of deaf students in Tehran province. Materials & Methods: The present research was an experimental study by pre-test, post-test design with control group. The study population included of boys deaf students from secondary schools (2ed grade) in Tehran...